Brand
Icons were developed to make the items feel more approachable and readily visually understandable. Sure, reading's the point, but ReadWell would rather you save that for your book.
Along with a new book in each genre-themed box, each box also contains a brain-healthy snack, a box of tea, a bar of customizable soap, and a booklet explaining the Readwell brand and how each literary genre engages our brains. These items encourage relaxation and enjoyment, which is the reading experience Readwell seeks to curate for its audience.